Flyer or brochure — which do you need?
| Flyer / leaflet | Brochure | |
|---|---|---|
| Pages | Single sheet, sometimes double sided | Multi-page or folded panel |
| Best for | Offers, events, handbills, mass distribution | Services, menus, catalogues, detail |
| Paper | 80–130 GSM | 130–300 GSM art paper |
| Cost | Low per piece, high volume | Higher per piece, kept longer |
| Typical use | Door-to-door, counter handout, insert | Reception desk, sales meeting, clinic |
Standard sizes
- A4 (210 × 297 mm) — the default brochure size; folds to A5. Also the standard single-sheet flyer for detailed offers.
- A5 (148 × 210 mm) — half of A4. The most common flyer size and a comfortable brochure size.
- A6 (105 × 148 mm) — card-sized leaflet, ideal for counters, envelopes and insert drops.
- DL (99 × 210 mm) — fits a standard envelope window; common for letters and invites.
Fold types
- Bi-fold — A4 sheet folded once into two A5 panels. Classic and simple.
- Tri-fold (letter fold) — folded into three panels that tuck into an envelope or a pocket. The most popular brochure fold.
- Z-fold / accordion — panels fold back on themselves; opens flat for a continuous panel design.
- Roll fold — each panel tucks inside the next; good for step-by-step content.
Paper choices
- 80–100 GSM — economy flyers for large distribution runs.
- 130–170 GSM — the standard brochure weight; feels substantial without being stiff.
- 200–300 GSM — premium brochures, menus and covers.
- Art paper (coated) — glossy, vivid colours; best for photos.
- Bond / uncoated — matte, writable, better for forms and institutional printing.
Artwork specifications
- CMYK colour mode, 300 DPI at final size for close-reading print.
- 3 mm bleed on every edge, and 5 mm safe margin from folds and trim.
- Fonts outlined or embedded; linked images collected with the file.
- Page order supplied as a flat proof — panels numbered so nothing prints upside down.
Typical brochure and flyer rates in Patna
| Job | Approx. local rate |
|---|---|
| Flyers / handbills, 100 GSM, 4,000+ | ₹1 – ₹5 per piece |
| Flyers, 500–1,000 | ₹4 – ₹12 per piece |
| Bi-fold brochure, 170 GSM, 500+ | ₹15 – ₹45 per piece |
| Tri-fold brochure, 130 GSM, 500+ | ₹8 – ₹25 per piece |
| Premium catalogue, 4–8 pages | ₹40 – ₹120 per copy |
Quantity and paper drive the biggest change. Get the exact figure on the product catalogue before you commit.
Delivery across Patna
Bulk flyer and brochure jobs are usually delivered by carton to your address — Kankarbagh, Boring Road, Exhibition Road, Patna Junction, Rajendra Nagar, Patliputra Colony, Ashiana, Danapur and surrounding areas — with courier delivery available across Bihar.
Frequently asked questions
What is the difference between a flyer and a brochure?
A flyer is a single sheet handed out in volume for one message. A brochure is folded or multi-page, printed on heavier paper, and explains services in more depth — it is kept rather than discarded.
Which paper is best for a brochure?
130–170 GSM art paper for most business brochures. Use 200 GSM and above for menus and premium catalogues, and bond or uncoated paper when the brochure needs to be written on.
What is the most popular brochure fold?
The tri-fold (letter fold). It fits a standard envelope and pocket, presents three clear panels, and works well for service lists and offers.
How much does flyer printing cost in Patna?
Indicative local rates are around ₹1–₹5 per piece for runs of 4,000+ on 100 GSM, and ₹4–₹12 per piece at 500–1,000 quantity. Paper, colour coverage and finishing change the final rate.
Can I get brochures printed the same day?
Simple single-side flyer jobs can often be done quickly. Folded brochures on heavier stock, with lamination or multiple pages, need more time because of folding and finishing.
